Bio
Why Draken?
The project emerged from the need to step away from the screen and return to a slower, more tangible practice. What began as an intuitive impulse toward working by hand evolved into an ongoing exploration of how a graphic language can exist beyond the digital format.
Inspiration
The inspiration begins with a collection of found images sourced from books, magazines and the internet. Subjects featuring unusual patterns and visual structures often serve as a starting point. These references are then abstracted and translated into sketches, which eventually evolve into the rugs themselves.
Process
Rather than treating imagery literally, Draken Studio approaches the rug as a way of thinking about composition, scale, and function. The work moves away from the idea of the rug as a static object and instead positions it as an active surface — something that is walked on, used daily, and altered over time through wear. Above all, the rugs are conceived as functional objects while maintaining a strong graphic identity.
Logistics
The entire process is developed in-house. It begins with long afternoons spent in Buenos Aires’ small wool district in the neighborhood of Palermo, selecting materials, speaking with shop owners, and tracing the origins and qualities of each fiber. It then continues in the studio, where every piece is created through an iterative process of building, editing, and reconfiguring compositions directly on the frame until the final design emerges. In many cases, the initial sketch serves only as a starting point, with the final form taking shape throughout the weaving process.
Draken’s Graphic Universe
Graphic design remains central to the identity of Draken Studio. Sharp eye for design extends beyond the rugs themselves and invades the brand’s overall visual language, from photography and printed matter to the way collections are presented and documented.
Production
Production takes place in small series or collections of between one and five pieces per design, using Argentine merino wool sourced from Patagonia, sometimes combined with other fibers to balance softness, strength, and durability. Argentina has a long-standing wool tradition rooted in the Patagonian region, where the dry climate and vast landscapes have made sheep farming a central industry for over a century. Santa Cruz is the country’s main wool-producing province, accounting for nearly 90% of the wool used nationally, and is internationally recognized for the quality and fineness of its merino fibers.
Custom made
Draken Studio also develops custom rugs through a close dialogue with its clients. Each piece is conceived in relation to a specific space and way of living, with daily routines and patterns of use considered fundamental elements of the design process.